The majority of items I sell are dainty necklaces. Rather than investing in some ugly, white plastic jewelry display holders, I figured the business cards were a better use of supplies! I start by punching two holes about a centimeter from the edge of the card, about 1/2" apart. I then cut two little slits from the top to the holes to make them accessible from the top. Then I put about 2/3 of the necklace in a little plastic bag, leaving the face of it hanging out. I also loop some tape on the bottom of the backside of the card.
Next I adhere the bag onto the tape and pull the two chain strands that are exposed through the slits and into the holes, like so.
I then turn the card over and gently place the necklace on the facade of the card. Viola! I have me a neat-o and super inexpensive way of displaying each piece! And even though I use bubble lined envelopes, you can never be too careful. So I double, and some times triple, wrap the item in bubble wrap, or any other kind of lining. This particular set of bubble wrap is left over from when I moved. I also re-use the puffy plastic lining from the supplies I get from Artbeads - keepin' it green!
Add some inexpensive green curl ribbon (thank you, Target!) and suddenly you have a both safe and cute looking little package! And no package is complete without a little note, right? I make a point to write a little note on my stationary to every buyer. This simple act has prompted the most response when I hear back from buyers - it's a personal touch that is not common with internet buying!
I then use matching stationary and a return address label for the front, and just use packaging tape to adhere the piece of paper and the sides. I find it important to include my website name on everything so that it's nearly impossible for a buyer to lose the address. No one will wonder who sent this package, eh?Not everything I sell fits in these envelopes, or sometimes they are so small they don't need a whole envelope. As both a way to reduce waste in the environment and as a way for me to reduce extra costs, I make a point to re-use mailing envelopes and boxes whenever possible. I've been known to use old shoe boxes, old watch cases, old mailing bubbly envelopes, and even old ring boxes! Though some of these re-used items means often make the final packaging product look a little gnarly, I have yet to receive a complaint from a customer - and instead make a point to thank them for allowing me to re-use materials! I also custom package items if I know they are for a special occasion. Here's a picture of the packaging I did for a bride who bought these starfish necklaces for her bridesmaids - her wedding colors happened to be lime green and white! I finished off the package with a little charm that read "To have and to hold" and shipped them all in an old shoebox surrounded by lots of newspaper and reused mailing popcorn. Now, that might seem like alot of work - but, I tell ya', it's been so worth it in my Etsy journey, as it almost always gets the customer's positive reaction and is a reason to keep in touch (which could lead to future sales and a happy customer!). Here's what one of my favorite customers had to say about the efforts in packaging:
"I really loved all of your effort in packaging my items. It was like a lime green birthday party! I loved see all the ribbon tied on my special packages and your hand written note is a wonderful, personal addition. Its always nice to see such care taken and I just wanted you to know that it is appreciated!!"So, there you have it, boys and girls. Why packaging is more important than you may think, why it is fun, and why it may be important to cultivating returning customers and, if not, at least happy ones! Now, get yourself over to Vistaprint, get yourself some business cards, and get the scissors and tape out!